Meet Your New Agency

The Urban Farm Agency has now served the digital marketing needs of California companies for two years, with 21 years experience in the field. As we grow and evolve, there are occasionally changes that must be made in order to stay on the cutting edge of the industry. This just happens to be a big one.

The Urban Farm Agency has now served the digital marketing needs of California companies for two years, with 21 years experience in the field. As we grow and evolve, there are occasionally changes that must be made in order to stay on the cutting edge of the industry. This just happens to be a big one.

We’d like to announce that we have officially rebranded to itBrand – changing things up and rekindling the spark in our agency in order to better represent our new strategic partnerships and growth.

“We are very excited to announce this great growth opportunity for us and our partners. We constantly strive to make sure our clients our leaders in their industry and we need to stay a leader in ours.”Gabe

The name change is just one example of our evolution as a company. Last year, we worked on some highly successful projects in the fields of technology, beauty and health. We also attended Launch Festival, the largest startup event in San Francisco. And we published some heartfelt content that we hope was useful to you along your own marketing journey.

We think our work and satisfied clients speak for themselves.

“You guys are amazing thank you so much Gabe and Laura…I really appreciate Gabe that you have kept on top of this and that you and your team have turned on a dime every time we’ve needed you to up to and including this morning getting this to us at the last minute. Much appreciated guys.”FFT

Our overall focus remains the same: We will continue to strive for collaboration above all else, while helping our client brands grow and achieve their goals, experiencing the success they’ve always dreamed of in the form of measured marketing results.

Expect even more electrifying creative campaigns, encompassing branding, design, social marketing, digital ads, website and mobile app development, general strategy and consulting.

Remember that whenever you win, we win too. Collaboration and mutually supportive relationships with our clients are always top priorities in our business. It’s one reason why we have stayed relevant and modern in our approach to serving diverse client types. For everyone out there reading who has recommended us to a friend or colleague – we thank you from the bottom of our hearts.

A brand-new website for itBrand is also coming very soon. Make sure to throw a bookmark on itBrand.co so you don’t miss a thing from us.

We absolutely cannot wait to collaborate with you and continue blazing new trails in digital marketing.

Marketing Webinar with Guest Speaker – Google

The Urban Farm Agency and Handmade Digital have teamed up with Google to bring you this informative FREE presentation.

Marketing Webinar with Guest Speaker Google

Marketing Webinar with Guest Speaker – Google

Click here to register.

DESCRIPTION

Urban Farm Agency and Handmade Digital are teaming up with Google to bring you this informative FREE webinar presentation.

What you will Learn:

– Learn how to reach today’s mobile customers.
– How your business stacks up against your competitors in the online       world
– Innovative ways to get more business.

Please go here for the webinar: WEBINAR LINK

FAQs

Where can I contact the organizer with any questions?

Please email [email protected]

What is PPC and how can it help my business?  

Click below to watch our brief tutorial:

Google Digital Breakfast

Urban Farm Agency and Handmade Digital are teaming up with Google to bring you this informative FREE presentation.

Secure your spot today!

Register Below

Urban Farm Agency and Handmade Digital are teaming up with Google to bring you this informative FREE presentation.

Enjoy breakfast on us and learn how to grow your business from a Google expert!

What you will Learn:

  • Learn how to reach today’s mobile customers.
  • How your business stacks up against your competitors in the online world.
  • Innovative ways to get more business.

Location
250 W. Ocean Blvd, Suite 1113
Long Beach, CA

Event Date
September 29th, 2016
8:30am-10:30am

Register Here

What You Need to Consider Before Signing up with Yelp or Angie’s List

For entrepreneurs and small business owners, figuring out how, where, and when to advertise your business can take up lots of time, energy, and money. After doing the work you love, switching gears to come up with an advertising and marketing plan can be, well, tiring to say the least.

For entrepreneurs and small business owners, figuring out how, where, and when to advertise your business can take up lots of time, energy, and money. After doing the work you love, switching gears to come up with an advertising and marketing plan can be, well, tiring to say the least. Then, someone from Yelp or Angie’s List calls you up and offers to market your business on their site. Since they’re affordable and well-known review sites, you figure, “Why not go ahead a buy one of their packages?”

Well before you do, consider this:
Simply going with Yelp or Angie’s List without first consulting an experienced marketing professional isn’t the best way to go. That’s not to say these sites are downright bad. Rather, when you work with someone who knows your business and really knows what it takes to reach the consumers you want to attract, you can then make a more informed decision as to whether Yelp or Angie’s List is the right place to build your presence. They’ll also know which setup will be most advantageous and cost-effective for you. Having someone who can use various resources like social media, print, and online advertising in a sophisticated and targeted way can be much more effective than simply opting for what touts itself as a one-size-fits-all solution.

You’re obviously invested in the long term success of your business. Your marketing plan should reflect this. A good, creative and savvy advertising professional will listen to your needs and will devise a unique and effective advertising plan that’s on-target and gets you the most value for your investment.

Want to Work with Creatives? What you Need to Know

“Creatives” is also a noun used to describe people who spend the majority of their professional and oftentimes their personal lives creating something of artistic value, from visual art, to stunning websites, to music, to ideas and great copy for your brand. Creatives are creative professionals.

Creatives are…
“Creatives” is also a noun used to describe people who spend the majority of their professional and oftentimes their personal lives creating something of artistic value, from visual art, to stunning websites, to music, to ideas and great copy for your brand. Creatives are creative professionals. As such, they’re the people interacting with different facets of the culture, picking up on emerging trends, aesthetic tastes, or movements. Because of this, connecting with stellar creatives and growing a solid, working relationship is vital for any business owner who’s looking to grow their brand in a unique and effective manner. Good Creative can leapfrog you miles beyond the rest.

One size does not fit all.
If you’ve worked with one creative, you’ve worked with one creative. Just like “ordinary” folks, creatives can vary lots. So please, do not assume to know who we are based on the fact that you and that last creative you hired really bonded over your shared love of Chinese tea culture or existential philosophy or some other somewhat obscure interest. If you want to know what a creative person is into, ask! Then, listen carefully to see what you have in common. Even if that surmounts to virtually nothing, that’s not a bad thing and may, in fact, be a very good thing if you’re willing to go on a guided tour of their fascinations. A bit of advice: If you want to bond with anyone who’s got a creative streak, ask them about their interests, inspirations, and the things they gravitate towards. Then listen. Accept this “getting to know you” time as part of the process of building a solid working relationship. And just in case that sounds high-maintenance to you, consider how long it took to acquaint yourself with your business partner, Chief Operating Officer, head accountant, or even your biggest client?

Our brains are not alike.
Creatives to tend to think differently than your average Joe but again, there’s a gulf between how one creative thinks versus another. Some may be very visually oriented and need to see things on paper, on the board, or in their heads in order to better process information. Some may be very aural (hearing oriented) and need to hear and even talk about things as a way to process and create. Some need to walk, mumble to themselves, or drum on their desks. Bear in mind that even if a creative person you’ve hired is working on visual media as a designer for your company, that doesn’t mean they’ll process information visually. So, keep it fluid and don’t be surprised if you find that visual virtuoso is also an audiophile who’s constantly tuned into her playlist and talk podcasts, while the jingle composer is surrounded with art. Cross-fertilization tends to run deep with many creative folk.

Some creative professionals will go headlong into a project without stopping, often staying beyond hours to see a project to completion. Others will start strong but fizzle off considerably once their aesthetic interests have been satisfied and there’s still some tweaking and fixing to be done. Other creatives may work in fits and stops while seeking their inspiration. Understandably, this can worry those in charge but it’s just part of their process and so “chaos” can also be part of the magic recipe.

Our motivators are different.
You’ll find just as many, if not more, different kinds of motivators among creatives as you will among other professionals. Some may want their art appreciated (and recognized) by others in the company. Some may be seeking acknowledgement from the outside world and be desirous of fame or repute. Some can be focused on the money (nope, creatives are not exempt from this) and draw real inspiration from that paycheck. Others can be fiercely project-oriented and focused on seeing their ideas through to completion. Some are perfectionists, striving to outdo their last work or achieve their own gold standard. This last brand of passionate, self-driven creatives may also be resistant to changes or notes that run contrary to their own tastes and standards. So, if you want to know what motivates us and gets us to work at our best—ask! Chances are we will know something about what drives us and if we don’t, we’ll start getting curious about it. In any case, show some interest, stay open and receptive and that will help set the stage for a fruitful, rewarding relationship.

Urban Farm Goes To Launch Festival 2016

We’re downright amped anytime we’re connecting with visionary entrepreneurs and startups that are on the cutting edge of technology, creating the products and services that will build the future and improve our world. It’s what we live and breathe. So, naturally Launch Festival 2016 was a must.

We’re downright amped anytime we’re connecting with visionary entrepreneurs and startups that are on the cutting edge of technology, creating the products and services that will build the future and improve our world. It’s what we live and breathe. So, naturally Launch Festival 2016 was a must. Founded by Jason Calacanis in 2011, Launch is now the world’s largest startup event, a veritable must for oh so many tech-heads, angel investors and downright amazing people. Representing Urban Farm Agency was none other than our founder Gabe Estrada and Designer/Coder/Media Producer Dan Lundmark. Jeff Algera, founder of digital product development company Principal.la also joined in to reconnect with a few friends and make a few more.

Among the presenters was One Drop a startup that first presented at Launch in 2015. One Drop is an integrated hardware/software diabetes management platform that enables persons with diabetes to manage their health by logging their food, insulin, medication, and activity all in one place. It then makes it possible to track this vital information and share it with the people who need to know (loved ones, doctors). Through it’s use, persons with diabetes can accurately monitor their conditions while also being empowered to make appropriate health choices. 500 million people worldwide have diabetes. With One Drop’s technology, management and reduction of advanced stage diabetes is now within reach. Betagig, winner of this year’s Best Hackathon was super impressive. Their online app is designed to make it possible for college students who are considering various career paths to beta-test various jobs by clicking on a number of different career options, signing up, paying a fee, then going to the place of business to “job shadow” a professional in that role for a select number of days. This will enable students to get a genuine, real-world view of what their potential careers might actually be like, prior to going in for the long-haul in Mechanical Engineering, Architecture, or Bio Med. We agree with creator Nicki Klein and believe job shadowing will be the norm in coming years.

Another favorite of ours was KiraKira. Founded by jewelry designer Suz Somersall and creative director Malena Southworth, KiraKira is on a mission to get more girls into the creative process of design and engineering, fields that are growing at a very rapid pace and which need the valuable contributions of women in the field. With KiraKira, girls can sign up and complete tutorials that teach them how to make stunning, wearable contemporary pieces of jewelry, all through utilizing the fundamentals of mechanical engineering and 3D modeling software. Lessons are inspiring, interactive, and gratifying. Suz and Malena believe more girls will discover an interest in engineering, science, or technology with positive exposure that reaches them in a more creative, tactile manner and appeals to their sense of aestheticism. We’ve long-since recognized the fact that the world needs more women in science, design, and engineering. We’re downright jazzed KiraKira is making learning so fun and beautiful and yeah, we’re pretty in love with 3D printing too but who isn’t?

Small Business Owners: Think You’ve Got Your Pulse on the Local Vibe?

Think you know all there is to know about your city? Think you’ve got the lowdown on just what will reach the locals and bring them to your door, website, or email inbox? Well no matter how well you know your city, or how long you’ve been living and working there, your instinctual knowledge just might be in need of a tune-up.

Think you know all there is to know about your city? Think you’ve got the lowdown on just what will reach the locals and bring them to your door, website, or email inbox? Well no matter how well you know your city, or how long you’ve been living and working there, your instinctual knowledge just might be in need of a tune-up.

Take Long Beach, California, for instance, where I founded Urban Farm Agency. Because I’ve lived here 6 years, it would be easy for me to assume I know everything there is to know about Long Beach but the vibe has changed, or rather evolved over the past year, seeing an emergence of small businesses that are even more fiercely committed to fostering great community including a number of new co-working spaces, late night coffee houses, and great eco-conscious restaurants. The past year has also seen a major revitalization of the East Village Arts District, now one of the go-to destinations in Long Beach. This area hosts a street fair on the second Saturday of every month so that locals and tourists alike can view the work of local artists, eat, and listen to live music and enjoy the gorgeous Art Deco architecture.

If you want to tap into the current vibe of your local city, talk to people of different ages and backgrounds, ask them questions about what they’re into, see what they’re doing on the weekends. Local realtors are often the first to know about up and coming areas as well as new restaurants, museums, and businesses. Check the local calendar for events, read the local papers, and get out of your own comfort zone by going to different areas of town, taking drives through neighborhoods you haven’t visited for a while. Let go of trying to quantize or intellectually understand everything. Instead, imbibe the vibe, enjoy yourself by partaking of what your city has to offer. Once your senses are put to work, you’ll be able to get an instinctive feel for your city’s vibe. From there, you can better connect with your clients or customers and more adequately reflect the culture.

Is it Time to Rebrand Your Business?

Many business owners and managers drag their feet when it comes to doing a full rebrand because they’re anxious about having to make so many changes that will impact the bottom line. Doing nothing is never the answer. Instead, talk to a few trusted friends and professionals who can look at your website, logo, marketing materials, signage and other elements of the brand.

Wondering whether it’s time to rebrand your business? Here are a few questions you can ask yourself to see if you’re due for a rebrand.

Is My Business Connection-Oriented?
If your business is not organized around maintaining communication with your customers and even flexing to meet their needs, it’s likely you’re due for a rebrand. Today’s consumer greatly values honest, direct communication, flexibility, and responsiveness. Your brand should have systems in place to make communicating with both existing and potential customers easy and reliable.

Social media is one of the most popular ways brands maintain connection with their base. That said, gone are the days when a business can get by with a few auto-responders and tweets that sound like they’ve been written by a robot. Plan on maintaining an active presence on every social media platform your company utilizes. And remember, it’s better to have an active and responsive presence on just two platforms, like Facebook and Twitter, than having a presence on a myriad of social media platforms but minimal posts and slagging response time. Sharing images, videos and testimonials that are on-point and demonstrate the value of what your company does or provides, is a direct way to build relationships and a solid reputation over time.

Does My Business Use Hard-Sell Marketing?
If your business’s website is chock-full of heavy-handed marketing words or pop-ups saying things like “Act now” or “Don’t miss this opportunity” I’m sorry to have to break it to you but you need a rebrand—now. Today’s client or consumer doesn’t want to be told what to do. In fact, millennials and X and Y generations often resent heavy-handed sales tactics. That said, clear, concise language and information that answers people’s questions about your product or service is always of value and never goes out of style.

Is My Website Out-of-Date?
Is your website as easily viewed and shopped (if appropriate) on mobile phones as tablets and laptops? If the answer is no, it’s time for a new site and probably a rebrand too.

Is your website full of stock images, perhaps stiff, corporate looking graphics found on a number of other sites, perhaps even those of your competitors? If you want to differentiate your brand, nothing says it more than breaking away from the lock-step mentality of the pack and creating a look that’s fresh and unique.

Is My Business in Fashion, Music, Media, Tech or Eco-Conscious?
If you’re at the helm of any of these kinds of businesses, the burden is on you to show people what’s happening now and indicate what’s coming next. In other words, your business is looked at as an indicator of the culture of the times. As such, changes happen at a much faster pace for you and your brand should reflect these changes while also retaining a sense of brand integrity and continuity.

Am I Avoiding a Rebrand?
Many business owners and managers drag their feet when it comes to doing a full rebrand because they’re anxious about having to make so many changes that will impact the bottom line. Doing nothing is never the answer. Instead, talk to a few trusted friends and professionals who can look at your website, logo, marketing materials, signage and other elements of the brand. Ask them for their gut impressions on whether a rebrand is necessary or not. While they may not have the expertise to tell you exactly what you need, their instinctive response should help you decide if it’s time to bring your brand into the now.

Better Brainstorming: Asking the Right Kinds of Questions

By now most all of us are used to taking part in brainstorming sessions, getting the whole team together to facilitate new ideas, suggest solutions for particular challenges and, develop a vision for going forward. When we adhere to a set of particular practices, brainstorming can be highly productive and move the team ahead by leaps and bounds in a very short period of time.

By now most all of us are used to taking part in brainstorming sessions, getting the whole team together to facilitate new ideas, suggest solutions for particular challenges and, develop a vision for going forward. When we adhere to a set of particular practices, brainstorming can be highly productive and move the team ahead by leaps and bounds in a very short period of time. Extroverts and introverts alike can find brainstorming sessions exhilarating and because of their collaborative nature, these meetings can do lots to foster connection and increase a sense of ownership and satisfaction amongst team members.

When certain guidelines are not adhered to, brainstorming can lead to internal disputes, emotionally-charged competition, and even a loss of morale.

Build First, Edit Later
Avoid judging anyone’s input as good or bad. Everyone’s input is inherently good and act accordingly. People who feel criticized will often shutdown and doing so isn’t exactly a choice but an automatic protective, hard-wired response. So it’s best to designate a particular amount of time to just capturing as many ideas as possible. If needed, have someone help you get everything on the white board, put the emphasis on getting as many ideas down as possible. Don’t worry about the quality of those ideas (yet).

Language
It’s important that the person who facilitates the brainstorming session is aware of the often subtle yet powerful evocative nature of language itself. Words have direct meanings, shades of meanings and a slew of connotations and associations they bring with them. Different people will respond differently based on the words used in the questions they’re asked. A good rule of thumb is to avoid words that intrinsically make a judgement call such as good/bad or right/wrong. In fact, using such words tends to lock most of us into a binary mode of thinking and we’re not looking for black or white solutions but for truly innovative solutions and approaches.

Instead, ask questions using words that are not judgment biased.
For instance, asking “How can we solve this problem?” automatically presupposes that there is a problem. The existence of a “problem” may indeed be something everyone on the team agrees with but the mere mention of the word also triggers pattered behavior. Middle management will likely hear “problem” and think that’s something they need to solve. Other team members may feel fearful or defensive and that’s not conducive to getting the creative juices flowing.

Alternative questions might be: “How can we solve this challenge?” The word “challenge” inspires a sense of challenge in many of us. Other people will respond better to language that is value-neutral: “What can you tell us about this occurrence (phenomenon, situation, thing)?” Their response will often include answers that crack through the binary modality of good/bad or yes/no which is where we want to go.

Explore the Flip Side
Let’s say you do use the word “problem.” Let’s say your team is pretty dern results oriented and driven. Well, flip those pat questions on the head. Why not ask: “What’s right with the problem we’re currently facing?” Ask “What do we not want and what does that look like, really?” Invite everyone to describe the unattractive, unwanted end in visceral detail. Then take those “unattractives” and flip back to putting the emphasis on what you all collectively do want and you’ll find a clearer picture emerges.

For example:

What our worst website looks like:

  • Awful, boring copy that’s just like everyone else’s.
  • Cheap stock images that look like everyone else’s.
  • Hard to navigate with lots of buried pages and links that go nowhere.
  • No recognizable brand or image.
  • Utterly depressing and something to be ashamed of.

The Flip Side:

  • Original copy that’s different from everyone else’s.
  • Great looking images that are different from everyone else’s.
  • Easy to navigate with minimal well-directed links and pages.
  • A memorable brand and image.
  • Uplifting, inspiring, something to be proud of.

By now most all of us are used to taking part in brainstorming sessions, getting the whole team together to facilitate new ideas, suggest solutions for particular challenges and, develop a vision for going forward. When we adhere to a set of particular practices, brainstorming can be highly productive and move the team ahead by leaps and bounds in a very short period of time. Extroverts and introverts alike can find brainstorming sessions exhilarating and because of their collaborative nature, these meetings can do lots to foster connection and increase a sense of ownership and satisfaction amongst team members.

With a little planning and awareness, brainstorming sessions can be highly productive and can foster a collective vision and mission for the team that’s downright infectious. When we keep the focus on providing a space and time for team members to contribute and be as creative and out of the box without fear of judgment or reprisal, we are in effect, giving them room to grow, express themselves and to take part in the big picture. Ask questions with the purpose of getting around bias and judgment and jostling input from people with different sensibilities and communication styles and you’ll be looking at a much more fulfilling outcome.

5 Tips on How to Promote your Business in Social Situations Effectively and Casually

By now you’ve heard just about everyone tell you that networking is key to your success as a marketing professional. Well of course it’s important, vitally important. Nevertheless, at many of the professional mixers including tech, small business, entrepreneur and startup gatherings I attend, I see many people fumbling at making the connections they need to make.

By now you’ve heard just about everyone tell you that networking is key to your success as a marketing professional. Well of course it’s important, vitally important. Nevertheless, at many of the professional mixers including tech, small business, entrepreneur and startup gatherings I attend, I see many people fumbling at making the connections they need to make. Here are a few tips to help you connect effectively and casually.

1. Listen
Especially if your business involves establishing and developing relationships with other people, understanding your potential client is very, very important. So what can you do to build that understanding? Listen. And listening includes reading facial expressions, body expressions, making people feel comfortable and giving them visual cues back like pleasant eye contact, a nod of the head, a smile, even an eyebrow raise. And know this: People feel it when someone feigns interest and asks them, “What do you do” but in reality, is just waiting to talk about themselves or their business.

There’s a difference between saying “Hey, my name’s Gabe. I am the founder of the Urban Farm Agency, a local marketing agency in Long Beach” and then going on from there, and saying “Hey, my name’s Gabe. I am the founder of the Urban Farm Agency, a local marketing agency in Long Beach. What do you do?” In the second version, I pitched the ball right back to the other person and gave them the floor. Now it’s my job to listen and absorb what they’re saying.

2. Engage
I usually listen for a few minutes and nod but give limited interjections, even if I’m burning to contribute. Oftentimes the speaker will then pitch the ball back to me, asking me more questions about what I do. I’ll answer briefly but will again ask them about themselves. What I’m trying to learn is the fundamental stuff behind the business, I want to know what excites them, what their plans and goals are for their business or venture. That’s the good stuff, so I continue listening and engaging to move the conversation to this deeper level. Once you know what they’re really after, you have a much clearer idea as to how you can earn their business.

3. Make a Specific Close
The close is something I’ve seen a great many people fail at. Rather than exchanging business cards or contact info, I see people talk for 10-20 minutes and then meander off. Perfect opportunities get missed this way. You have not connected until contact info has been exchanged and a very positive and memorable impression has been made. Remember, we’re mixing to meet and grow relationships people! Here’s a few nice, direct closes that work.

Closer #1: You know what? It has been fantastic meeting you. I really look forward to us talking in the future. In fact, you should give me your information and I’ll follow up with you Monday. Does that work for you?

Closer #2: Great. Fantastic. I need to move around a little bit but I really would like to talk with your further. Give me your information and I’ll follow up with you on Monday. I really appreciate your time. I look forward to talking to you further.

Closer #3: It has been fantastic meeting you. Give me your information and I’ll follow up with you on Monday. There’s some people I said I would stop by and say hello to. I think I can help you and appreciate the opportunity to earn your business. You haven’t given it to me yet. I understand I have to earn it, and I appreciate the opportunity to earn it.”

Number 1 above is brief and to the point. Number 2 provides you with a polite way to excuse yourself and still exchange information. Number 3 gets you further along in the process towards closing that new client. Note that in all of these different versions, I said “I’ll follow up with you Monday.” That specific close places the ball in your court. No matter what, if you say you’ll follow up on Monday, follow up Monday! From there, see it as your mission to prove your value to that potential client.

4. Always Provide Value
Well before they start paying you for your services, your potential client should think of you as someone who can provide insight and help. Being the guy they’re happy to see isn’t just how I run my own business, it’s literally how I grew my career. The last thing you want to be is the guy that walks into a business and everyone says, “Oh geez, what are you trying to sell to me now?!” We all know how we feel about that guy. So don’t do that to yourself. Instead, work at being the person who walks into the office and they say, “Hey, great. I have some questions for you. Can you help us with this?”

5. Never Assume
In Southern California, many of us run around in flip flops and t-shirts, looking about as casual as we can get away with. I’ll even meet future clients when I’m buzzing around town, doing errands and not looking as put-together as I’d like. Truth is, it can be easy to discount someone who doesn’t look the way you presume they should but that is a very serious error. Never, ever assume. I repeat: Never assume. The person you’re showing respect, courtesy and kindness to, the person you’re showing a level of interest in listening to they’re going to remember you. You don’t know what their wife, brother or best friend does. If you’re the one marketing professional who’s listened to what the guy in flip-flops has to say about brewing beer, you’ll likely be the person he calls up when he says he’s got an investor who’s backing his brewery. Give all the connections you make your time and consideration. Listen, engage and stay in touch with an email, text message, or Facebook message every now and again. In the long run, it always pays off.

What Employees Need Besides Just the Pay

Want an energized group of employees? Share the big picture stuff. Having a dialogue about where the company is headed, what the goals are, or opening up a dialogue about what the goals should be, that’s the kind of talk that gets people excited.

Knowing the Big Picture
Want an energized group of employees? Share the big picture stuff. Having a dialogue about where the company is headed, what the goals are, or opening up a dialogue about what the goals should be, that’s the kind of talk that gets people excited. When every member of the team understands the goals ahead, they can take an active part in reaching those goals. Most everyone wants to see their work pay off and why shouldn’t they? We’re all wired to want to achieve something.

Continue reading “What Employees Need Besides Just the Pay”

Urban Farm and Principal are Hooking Up!

When a team of digital product developers, hyper-fanatic about mobile user experience and expectations, starts talking to a team of creatives in advertising, dedicated to finding the magic and bringing it to light, seamless communication becomes possible.

When a team of digital product developers, hyper-fanatic about mobile user experience and expectations, starts talking to a team of creatives in advertising, dedicated to finding the magic and bringing it to light, seamless communication becomes possible.

Continue reading “Urban Farm and Principal are Hooking Up!”

Lost the Spark with your Business? Here’s How to Rekindle it

When we’re busy managing the day to day realities of running our businesses, things can get routine and just a tad mundane. Don’t fall into the trap of “business as usual.” Whether your business is soaring high with record profits or recovering along with the economy, it’s important to perpetually ignite that old spark.

Rekindle the Spark with your Business Again
When we’re busy managing the day to day realities of running our businesses, things can get routine and just a tad mundane. Don’t fall into the trap of “business as usual.” Whether your business is soaring high with record profits or recovering along with the economy, it’s important to perpetually ignite that old spark. Doing so will keep you inspired, active, and relevant in your industry.

Continue reading “Lost the Spark with your Business? Here’s How to Rekindle it”

Collaboration at Earth’s Peculiar Brand Agency

Ideally, collaboration starts with the client. Prior to doing the work, we want to talk to them about what they do, why they do it, and what they provide. We ask them to break it all down for us, first in the most simplistic terms then we go deeper from there.

Ideally, collaboration starts with the client. Prior to doing the work, we want to talk to them about what they do, why they do it, and what they provide. We ask them to break it all down for us, first in the most simplistic terms then we go deeper from there. And we listen—carefully. That offhand remark or aside during the course of our conversations can mark the beginning of something remarkable, something we can build upon.

Then, we take the insight the client has given us back to Urban Farm. We do the research, turn ideas over in our heads, uncover hidden gems, locate what impresses us individually, and as a group, and hone-in on key strengths.

Web Developer, Eric Wright talks about the process of collaboration saying, “It provides a complete, clear picture when people who see something differently can explore all angles and bring those views together to make one cohesive vision that was bigger and better than any one person could iron out by themselves. It’s like one of us is the anvil, one of us the hammer and the others the flame!” Urban Farm Designer/Coder and Media Producer, Dan Lundmark says he appreciates creative collectives because they allow more creative freedom than traditional agencies, allowing people to explore and draw on multiple talents, dispositions and skillsets.

Writer, Liya Swift, describes the process as “a great way to understand the many ways in which different people engage with and perceive of a product or service. We get to play around in a sandbox full of ideas and have fun getting to that eureka moment.”

Sure it’s work, fun, creative, goal-driven work that we’re inspired to do for the client. Founder and CEO Gabe Estrada says, “I came up with the tagline ‘Earth’s peculiar brand consultancy’ because the unexpected is something every one of us on this team seeks to uncover. We aren’t afraid to innovate and craft messages that cut through the noise. For us, collaboration isn’t just something we talk about, it’s a foundational aspect of what we do. It’s part of our driving purpose.”

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