For entrepreneurs and small business owners, figuring out how, where, and when to advertise your business can take up lots of time, energy, and money. After doing the work you love, switching gears to come up with an advertising and marketing plan can be, well, tiring to say the least. Then, someone from Yelp or Angie’s List calls you up and offers to market your business on their site. Since they’re affordable and well-known review sites, you figure, “Why not go ahead a buy one of their packages?”
Well before you do, consider this:
Simply going with Yelp or Angie’s List without first consulting an experienced marketing professional isn’t the best way to go. That’s not to say these sites are downright bad. Rather, when you work with someone who knows your business and really knows what it takes to reach the consumers you want to attract, you can then make a more informed decision as to whether Yelp or Angie’s List is the right place to build your presence. They’ll also know which setup will be most advantageous and cost-effective for you. Having someone who can use various resources like social media, print, and online advertising in a sophisticated and targeted way can be much more effective than simply opting for what touts itself as a one-size-fits-all solution.
You’re obviously invested in the long term success of your business. Your marketing plan should reflect this. A good, creative and savvy advertising professional will listen to your needs and will devise a unique and effective advertising plan that’s on-target and gets you the most value for your investment.